Our Approach

The Challenge

“After closing their Series A, Dealfront faced a critical problem: their rapid feature rollout was creating a Frankenstein UX.

• Confusing workflows: Sales teams struggled with clunky data visualization, slowing deal cycles.

• High churn risk: New users bounced during onboarding due to overwhelming UI.

• Scaling costs: Engineering wasted hours fixing inconsistent components (buttons, forms, tables).

Investors expected growth, but design debt threatened to derail it.”